Online Fly Shop

About the Creek

Doug's Rants


Fishing Conditions




Contact Info

Doug's Rants

Rant 1

Rant 2

Rant 3

Rant 4

Rant 5

Rant 6

Rant 5

     Let's talk about about guides, Montana fly fishing guides in particular, although I've a feeling that guides everywhere are much the same. Most guides I know consider themselves the elite of the fly fishing industry. In many places and for many people, they are elite. If you hire a good guide and do what he (or she because an increasing number of guides, including some of the very best, are women) says you can be almost assured of catching fish. 

     However, many guides take this belief in their innate superiority where fly fishing is concerned too far. The prime example of this is their relationship with people who own or work in fly shops. In particular, many guides think they are entitled to a discount in any fly shop they may go into. At least twice a week, I get people who come into the shop, bring a pile of merchandise up to the counter and demand a guides discount. Most of them don't ask, they demand a discount. In many cases, the time they demand a discount is the first time I've ever seen them. They sometimes get quite miffed when I tell them that I don't give guides discounts to people I don't know. Several have even shown me their licenses to try and get the discount.

     So, for all you guides and non guides who are reading this rant, is the reason why guides get discounts from fly shops and why I won't give discounts to most of the people who ask me for them. Quite simply, guides get discounts as a reward for bringing clients into a fly shop and encouraging these clients to buy anything they need from that fly shop. It's a good arrangement, the shop prospers and the guide gets a break in buying the things he or she needs. All of the guides who work regularly out of our shop during the Salmon Fly hatch get preferred treatment. When a new guide who who works for one of the outfitters I deal with comes into the store for the first time, I give them the discount, explaining that future discounts depend on them reciprocating. 

     Now somebody is going to send me an email accusing me of conspiring with guides to rid the clients of their cash and I'll plead guilty in advance. After all, I'm in the retail business and my reason for being in business is to sell fishing tackle to people. And anything legal that helps me sell more tackle is okay with me. So I'll continue with the same policy and give those people who help me all the reciprocal help I can.


For comments, please visit either our Facebook Page or our Guestbook

Copyright 2011 Rock Creek Fisherman's Mercantile & Motel. All rights reserved.
Information in this document is subject to change without notice.
Other products and companies referred to herein are trademarks or registered trademarks of their respective companies or mark holders.